Michael assists clients with the methodologies, project management and implementation of custom market research initiatives to help create understanding and solutions for products and services. These initiatives include both qualitative and quantitative research projects, and utilize methods ranging from traditional and web-based interviews & focus groups to the latest in ethnographic & observational research and online data collection and panel management.
Michael is experienced through multi-year market research consulting engagements and international work experience that combine with practical computer and analytical skills to enable quick value-add to team objectives and execution of deliverables. As a strategic consultant, he consistently applies active listening, focused interpretation and effective responses to business decisions. With skill sets in Management Sciences and Marketing, Economics, and Consumer product marketing, Michael brings Multi-Industry Marketing Research: insight development, message/white card testing; branding, equity & identity capabilities to each project.
Michael has worked in several Fortune 500 companies including Whirlpool Corporation, Exxon Mobil and Eli Lilly. Additionally, he served as founder, consultant and facility director for his Indianapolis-based research company, Smithmark. Michael did his undergraduate work in Marketing at Purdue University and his Graduate work in Economics at Indiana University.
Find out more and request a digital recording to review the energy & expertise Michael exhibits in the discussion group as respondents share experiences and the foundations for insight development.
Specialties:
General Population, Multi-Cultural, Chinese, African-American , C-Suite
Durable & CPG, Healthcare, Pharma, Retail/Shopping, Media, Destination, Housing/Construction, Financial Services, Politics
Qualitative: Telephone, web-based, in-person Interviews (IDI, Dyad, Triad, Focus Group, Forum)
Quantitative: Survey Development, Design and Programming ( SPSS, Qualtrics, SQL)
MS Office Proficient, Web 2.0 Platform Proficient Michael assists clients with the methodologies, project management and implementation of custom market research initiatives to help create understanding and solutions for products and services. These initiatives include both qualitative and quantitative research projects, and utilize methods ranging from traditional and web-based interviews & focus groups to the latest in ethnographic & observational research and online data collection and panel management.
Michael is experienced through multi-year market research consulting engagements and international work experience that combine with practical computer and analytical skills to enable quick value-add to team objectives and execution of deliverables. As a strategic consultant, he consistently applies active listening, focused interpretation and effective responses to business decisions. With skill sets in Management Sciences and Marketing, Economics, and Consumer product marketing, Michael brings Multi-Industry Marketing Research: insight development, message/white card testing; branding, equity & identity capabilities to each project.
Michael has worked in several Fortune 500 companies including Whirlpool Corporation, Exxon Mobil and Eli Lilly. Additionally, he served as founder, consultant and facility director for his Indianapolis-based research company, Smithmark. Michael did his undergraduate work in Marketing at Purdue University and his Graduate work in Economics at Indiana University.
Find out more and request a digital recording to review the energy & expertise Michael exhibits in the discussion group as respondents share experiences and the foundations for insight development.
Specialties:
General Population, Multi-Cultural, Chinese, African-American , C-Suite
Durable & CPG, Healthcare, Pharma, Retail/Shopping, Media, Destination, Housing/Construction, Financial Services, Politics
Qualitative: Telephone, web-based, in-person Interviews (IDI, Dyad, Triad, Focus Group, Forum)
Quantitative: Survey Development, Design and Programming ( SPSS, Qualtrics, SQL)
MS Office Proficient, Web 2.0 Platform Proficient
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